Interact – IAB Europe
mei 25 – mei 26
On 25th – 26th May 2022, IAB Europe will host its flagship event live and for all to see in Madrid!
Interact is a must-attend event for the digital advertising and marketing industry. For over 13 years, leading European advertisers, industry experts, agencies & media owners meet, get inspired & share best practices in different capital cities across Europe.
After hosting the event virtually for the past two years, Interact will be back in person this year, and we will be heading to Madrid on 25th and 26th of May!
In partnership with IAB Spain, we will be hosting two days of keynote speeches, panel discussions, and networking opportunities. Interact will also be an opportunity to showcase the very best digital creative and research campaigns across Europe with our MIXX Awards Europe and IAB Europe Research Awards.
This year, Interact will cover a wide gamut of topics as we look to address and reboot the digital advertising ecosystem. From the attention economy and CTV, through to premium publisher’s advertising models, sustainability, the latest policy and regulatory developments, and more, no stone will be left unturned as we take a deep dive into our “Ecosystem Reboot”. High-level speakers and panelists will share knowledge and key insights on the fundamental steps to ensure that the marketing and digital advertising ecosystem drives innovation, transparency, and sustainability well into the next decade.