Ad Net Zero GMSF Post Launch Webinar

During Cannes Lions, Ad Net Zero and VIA Nederland officially launched GMSF v1.3 (Global Media Sustainability Framework) aboard the Clipper Stad Amsterdam. The latest version of this open-access framework helps the media and marketing industry measure the carbon emissions of media campaigns more consistently and accurately across channels, countries and providers.

On 8 July, Ad Net Zero and VIA Nederland invite you to an in-depth webinar exploring the latest updates to GMSF v1.3and why this release is a significant step forward for our industry. You'll gain practical insights into the new features of the framework and learn how your organisation can start applying it immediately.

Whether you work in media, marketing, sustainability or data, this webinar will provide valuable guidance on the future of carbon measurement and the growing need for a shared industry standard.

Date: 8 July 2026
Time: 16:30 – 17:30 CET
Location: Online
Admission: Free

Join us and discover how GMSF v1.3 can help your organisation make more transparent, measurable and sustainable media decisions.