EACA Chats: Misfits, Medicine & Marketing

In EACA's Chat: Misfits, Medicine & Marketing we dive straight into the Health & Wellness advertising industry. As an industry it has never been so strong. And, despite being heavily regulated, the Pharma industry across Europe is also thriving.

Samira Brophy and Eleanor Thornton-Firkin from Ipsos are delivering yet another highly insightful webinar for us on consumer trends in this sector. They marry global trends with effectiveness data which is a must-see briefing for Agencies & Marketers in the health, wellness and adjacent category spaces.

You will learn how health has become intertwined with cultural identity, what the age of AI and digital narcissism have to do with personalised health and what effectiveness looks like in a world of horizontal (e.g. peer to peer) communication.

Packing evidence from Ipsos ad testing, tracking and innovation work with macro trends and social intelligence, get briefed on essential context and lessons for effectiveness.

 

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