How to stay ahead in the digital advertising game

19 juni 2024

@ 08:30 - 10:00

Are you a Curious Creative or a Media Specialist eager to stay ahead in the digital advertising game? This knowledge session about AI and attention hosted by GumGum and Playgroundxyz is tailored just for you!

What will be covered?

  • Contextual Targeting: Discover how to make your more relevant.
  • Creative Capabilities: Learn new ways to captivate your audience.
  • AI in AdTech: See how artificial intelligence is revolutionizing advertising.
  • Attention Measurement: Understand the latest methods to measure audience attention effectively.


  • Nino Bavelaar, Digital Director GumGum, VIA Creativity Task Force from the Netherlands
  • Ben Dimond, Global Head of Commercial Playgroundxyz from the UK

About GumGum

GumGum's ad platform delivers the next generation of contextual intelligence, industry leading engaging ad creatives, and the ability to measure and optimize advertising campaigns to better understand a consumer's mindset that captures attention and drives action and outcomes. Moreinformation.

About Playgroundxyz

Playgroundxyz - integrated within GumGum - measures and maximizes attention on your ads using a comprehensive suite of award-winning, attention-based tools for advertisers. Check out the website.

About the Embassy of Dutch Creativity

The Embassy of Dutch Creativity is the trade mission of the collective Dutch creative industry. The objective is to provide a stage for Dutch creative parties during the festival in Cannes. This is achieved by establishing connections with (inter)national partners, talent, media, and each other during the advertising festival. This year, the trade mission will take place in a café, giving the event a more accessible, small-scale, and intimate character. The Embassy of Dutch Creativity is invite-only. Access is only possible with a valid ticket for one of the events held at the Embassy. For more information about the Embassy of Dutch Creativity, visit


08:30 - 09:00 Walk-in

09:00 - 10:00 Food, Presentation & Discussion

Don’t miss this opportunity to elevate your skills and knowledge in the ever-evolving world of digital advertising. Register now and reserve your spot.