YIMTalks - Making brands locally relevant through community-first thinking

How can international brands make a real impact on local audiences? In this special edition of YIMTalks, we’re joined by Baba Touré, founder and CEO of Home Agency and his colleague Miles Momoh, Cultural Strategist. A social first creative agency working for brands such as Zalando, HelloFresh and de Rookvrije Generatie.

We’ll explore what the buzzword ‘community-first’ actually means in practice, and share international examples of brands that have used this approach to build real local relevance.

With his background at the intersection of culture, creativity, and branding, Baba will share his perspective on how brands can stay relevant across different markets. Expect an open conversation about the balance between global ambition and local authenticity, and why that matters more than ever.

After the talk, join us for a Summer Borrel with like-minded international colleagues from different agencies. A relaxed way to connect, exchange ideas, and celebrate the creative energy that makes our industry thrive.

This edition of YIMTalks is focussed on- and created for all our international YIM'ers and colleagues, but feel free to join interested in the topic or work within an international team!

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