Your contribution is highly valuable and will help steer the future of digital advertising.
IAB Europe's The Impact of AI on Digital Advertising Survey
We need your help: take part in the IAB Europe survey on the impact of AI on digital advertising
The AI Taskforce of IAB Europe has launched an important survey exploring the impact of artificial intelligence on the digital advertising landscape in Europe. VIA invites all advertisers, agencies, publishers, and ad tech companies to share their insights and experiences.
Why your input matters
AI technologies—both predictive and generative—are rapidly transforming our industry. This survey aims to understand how AI is currently being used, experienced and prioritized. The results will help shape future initiatives and support the industry's responsible adoption of AI.
- Completing the survey takes just 5 to 10 minutes
- The deadline to participate is Friday, 15 August 2025
- The survey is available in English, Dutch and other languages – select your preferred language at the top right of the survey page