Marketing Data Literacy

A Roadmap of Personal Data in the Digital Ecosystem

Dive into the world of digital footprints of "Peter" in the latest whitepaper from the VIA Taskforce on Data & Technology. Follow Peter from the moment he wakes up and checks his phone to his last online activities of the day. Discover how every click and swipe leaves behind data that is collected and used by various players in the data ecosystem. This whitepaper provides insightful analyses of the stages that personal data goes through and the impact of data processing on our daily digital experiences.

Download the whitepaper via the button below. Please note: this whitepaper is for VIA members only! If you are unable to log in, click on 'forgot password' or create a new account.

Would you prefer to read the whitepaper in Dutch? Click here for the Dutch version.