Welcome to the Data, Tech & Privacy page — where the intersections of technology, data, and law come together to shape the future of our industry. In an era where digital innovation and privacy must go hand in hand, VIA offers insights, guidelines, and partnerships to help organizations both comply with legal regulations and maximize the value of data.
Today’s privacy regulations are complex and demand a deep understanding and strict adherence. In collaboration with ICTRecht, and by establishing clear lines of coordination with IAB Europe and IAB Tech Lab, we are committed to building a robust legal framework. This framework enables our members to not only comply with current laws and regulations but also to proactively anticipate future developments. Our dedication to clarity and compliance forms the foundation for a responsible and sustainable approach to data and technology.
Collaboration is key in the ever-evolving world of media, technology, and law. VIA works closely with IAB Europe, the Transparency and Consent Framework (TCF), IAB Tech Lab, and supports self-regulatory initiatives led by the Dutch Advertising Code Authority (SRC). Together with these partners and our members — including ICTRecht and DDMA — we strive to foster an environment where innovation can flourish within the boundaries of the law.
This theme page offers everything you need to know about Data, Tech & Legal: from the latest developments in privacy legislation and technical standards, to our ongoing efforts to promote a secure and responsible use of data.
Stay up to date with new research, tools, and collaborative initiatives that are essential to the success of our industry in the digital age.
