IAB 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth
IAB is part of VIA, which is why we are pleased to share information and reports that are useful to you. This time, it's the report '2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth.' This report provides you with insights into the ad spend trends and strategies for 2025.
An in-depth look into ad spending trends
The 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth provides an in-depth look into ad spending trends and strategies for the year ahead. Insights include cross-platform measurement, generative AI adoption, and performance-focused investment. This report is essential for understanding brand and agency buyers’ growth strategies, channel spending forecasts, and anticipated challenges.
The report offers an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers' growth strategies and the challenges they foresee.
The report covers:
- 2025 projections for the market overall and at the channel level
- Critical topics including cross-platform measurement, generative AI adoption, and performance-focused investment
To read the report, you will need to create a (free) account with IAB.
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