Kennisbank

Duik in de kennisbank van VIA, jouw ultieme gids door de wereld van media, data, creatie en technologie. Hier verzamelen we inzichten, onderzoeken, whitepapers en nog veel meer. Jouw startpunt voor kennis, duiding en inspiratie. Filter op taskforce, thema of contenttype en lees je in!

Data, Tech & Legal

Google Hits Pause on Cookie Phase-Out: What It Means for the Industry

May 8, 2025

Google’s decision to maintain third party cookies and shelve the Privacy Sandbox Project affects different groups in the digital industry. Read this analysis for each category of affected stakeholders.

National rules for influencers in Europe: first comprehensive report published

May 7, 2025

New study from the European Audiovisual Observatory sheds light on how Europe regulates influencer activity

IAB Europe Ad Funding Online Services Report

April 9, 2025

Read IAB Europe's report about understanding EU consumers' perception and knowledge of the ad-funded internet and related privacy rights issues here.

Marketing Data Literacy

March 20, 2025

A Roadmap of Personal Data in the Digital Ecosystem Dive into the world of digital footprints of "Peter" in the latest whitepaper from the VIA Taskforce on Data & Technology.

IAB 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

January 21, 2025

This report provides you with insights into the ad spend trends and strategies for 2025

AdEx Benchmark Report 2023

June 14, 2024

The AdEx Benchmark Report 2023 is here.

Understanding the Adoption and Application of AI in Digital Advertising Rapport

April 30, 2024

In collaboration with Microsoft Advertising, IAB Europe has released a new report ‘Understanding the Adoption and Applicati

Effie awards introduces

July 5, 2023

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July 5, 2023

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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

July 2, 2023

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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

July 2, 2023

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"Als je waarde hecht aan de expertise van je vrouwelijke collega's, zorg dan dat ze gehoord worden."

March 9, 2022

International Women's Week bij VIA | Interview 3 Angela Tropper is 41 jaar jong, altijd fulltime aan het werk en heeft twee kinderen van 8 en 6 jaar oud. Ze werkt momenteel als Head of Sales bij Teads in Amsterdam, een bedrijf da

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Google Hits Pause on Cookie Phase-Out: What It Means for the Industry

National rules for influencers in Europe: first comprehensive report published

IAB Europe Ad Funding Online Services Report

Marketing Data Literacy

IAB 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

AdEx Benchmark Report 2023

Understanding the Adoption and Application of AI in Digital Advertising Rapport

Effie awards introduces

Good example

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

"Als je waarde hecht aan de expertise van je vrouwelijke collega's, zorg dan dat ze gehoord worden."

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