IAB Europe Explores: Transforming Audience Engagement with AI

Join us for the launch of ‘IAB Europe Explores’, a new expert-led live webinar series diving into the most pressing topics shaping our industry. Our first session, Transforming Audience Engagement with AI, is presented in partnership with Microsoft Advertising where we will explore how artificial intelligence is redefining digital advertising and consumer engagement.

The session will open with a keynote from James Murray, Global Product Marketing Lead Gen AI at Microsoft, who will share how AI is a major opportunity for marketers to shift the way they connect with their audiences, they drive efficiency and finally improve performance. Next, Daniel Knapp, IAB Europe’s Chief Economist, will join James for a fireside chat to further explore how leading brands are embedding AI into their strategies.

The discussion will cover:

• The latest trends in AI investment and what they reveal about the industry’s direction
• How AI is being used to enhance performance, build responsible consumer relationships, and future-proof their marketing efforts. 

As we are live, audience participation is encouraged! You can post questions for Daniel and James which will be answered at the end of IAB Europe Explores AI!

Don’t miss this exclusive opportunity to learn from industry leaders and gain practical insights into how AI is transforming marketing, advertising, and the consumer experience in today’s dynamic digital landscape.