Privacy-centric AdTech Summit
DPG Media - Mediavaert
Van der Madeweg 40, Amsterdam
5 maart 2026
@ 13:30 - 19:00
On 5 March 2026, VIA and DDMA host the second edition of the Privacy-centric AdTech Summit at DPG Media. An event for everyone working at the intersection of digital advertising, data, and privacy.
Whether you're in marketing, tech, legal, or compliance: this summit brings together the people shaping how digital advertising actually works in a privacy-first landscape. Expect strategic insights on how privacy is reshaping business models, practical tools you can implement, lessons learned from the past few years, and a clear view on what's coming in 2026 and beyond.
This year's focus: legal and regulatory updates, AI's impact on AdTech, tools, and actionable approaches to first-party data activation. Connect with local masterminds, hear from industry leaders at Google, DPG Media, BVDW, and Randstad, and walk away with knowledge you can use immediately.
Programma
13.30 - 14.00 - Walk-in
14.00 - 14.10 - Opening word by moderator: Wayne Tassie (doubleverify, Chair advertising and media committee IAB Europe)
14.10 - 14.40 - Keynote 1: From Brussels to Business: Navigating Europe’s Evolving Privacy Framework - Daphne van Doorn, Head of EU Affairs, BVDW
European privacy policy is increasingly dynamic and continues to reshape the foundations of digital advertising. This keynote explores the EU's evolving regulatory agenda and the broader shift towards stronger data governance in Europe. It provides an overview of recent and upcoming legislative and enforcement developments relevant to AdTech, including their political context. The session connects regulatory change in Brussels with strategic implications for companies operating across the European market.
14:45 - 15:15 - Panel "The Evolving Privacy Landscape: Past, present and future" with Sebastian Grantz (Google), Sara Mosch (DDMA) and dr. Rob van Eijk (Team Blaeu)
15.15 - 15.45 - Break
15:45 - 16:15 - Break-out sessions. Topics on AI Privacy Governance and data strength to activate first-party data responsibly. See more information about the break-outs below.
16:20 - 16:50 - Keynote 2: How DPG Media navigates privacy and AI challenges - Stefan Havik, CDO, DPG Media
Key takeaways:
- Why we still need signals from consumers to power monetization
- How DPG balances monetization and privacy
- DPG Media's AI strategy
16.55 - 17.05 - Closing word
17.05 - 19.00 - Drinks
Break-outs:
Breakout 1 : Rob van Eijk - Overview of cookie case rulings. Patterns of Benelux legal proceedings and lessons learned.
Breakout 2 : Randstad - AI Privacy Governance, Matthijs Werkman & Sharmila Soekhoe
Breakout 3 : Hedwich de Groot - Activate Your First-Party Data Responsibly: Increasing Data Strength with Google Data Manager and Google Tag Gateway
Tickets
More information about the programme and speakers will be announced shortly.
Take a look at the Privacy-centric AdTech Summit 2025 recap.
No show fee
We apply a no-show fee of €50 in case of absence without cancellation. If you unexpectedly cannot attend, please cancel your ticket or send an email to [email protected]. You can cancel free of charge up to 24 hours before the start of the event.
By participating in this event, you agree to our Event Code of Conduct.