Privacy-centric AdTech Summit
DPG Media - Mediavaert
Van der Madeweg 40, Amsterdam
5 maart 2026
@ 13:30 - 19:00
On 5 March 2026 VIA and DDMA will host the second edition of the Privacy-centric AdTech Summit at DPG Media to help you future-proof your AdTech practices in a privacy-centric world. We’re bringing together leading experts to explore how privacy-preserving advertising technologies are shaping the future of digital advertising. This summit will provide you with strategic insights, tools you need to tackle, today’s and tomorrow’s privacy challenges, real-world examples and in-dept discussions.
Programma
13.30 - 14.00 - Walk-in
14.00 - 14.10 - Opening word by moderator: Wayne Tassie (doubleverify, Chair advertising and media committee IAB Europe)
14.10 - 14.40 - Keynote 1: Daphne van Doorn, BVDW
14:45 - 15:15 - Panel "The Evolving Privacy Landscape: Past, present and future" with Sebastian Grantz (Google), Sara Mosch (DDMA) and dr. Rob van Eijk (Team Blaeu)
15.15 - 15.45 - Break
15:45 - 16:15 - Break-out sessions. Topics on AI Privacy Governance and data strength to activate first-party data responsibly. See more information about the break-outs below.
16:20 - 16:50 - Keynote 2: DPG Stefan Havik, CDO
16.55 - 17.05 - Closing word
17.05 - 19.00 - Drinks
Break-outs:
Breakout 1 : Rob van Eijk - Overview of cookie case rulings. Patterns of Benelux legal proceedings and lessons learned.
Breakout 2 : Randstad - AI Privacy Governance, Matthijs Werkman & Sharmila Soekhoe
Breakout 3 : Hedwich de Groot - Activate Your First-Party Data Responsibly: Increasing Data Strength with Google Data Manager and Google Tag Gateway
Tickets
More information about the programme and speakers will be announced shortly.
Take a look at the Privacy-centric AdTech Summit 2025 recap.
No show fee
We apply a no-show fee of €50 in case of absence without cancellation. If you unexpectedly cannot attend, please cancel your ticket or send an email to [email protected]. You can cancel free of charge up to 24 hours before the start of the event.
By participating in this event, you agree to our Event Code of Conduct.