Privacy-centric adtech summit

DPG Media - Mediavaert

Van der Madeweg 40, Amsterdam

13 februari 2025

@ 13:00 - 19:00

As privacy regulations continue to evolve, businesses must adapt to remain both compliant and competitive. On February 13th, DDMA and VIA will host the Privacy-Centric AdTech Summit at DPG Media to help you future-proof your AdTech practices in a privacy-centric world. We’re bringing together leading experts to explore how privacy-preserving advertising technologies are shaping the future of digital advertising. This summit will provide you with strategic insights, tools you need to tackle, today’s and tomorrow’s privacy challenges, real-world examples and in-dept discussions.   

Key Topics at the Summit:  

  1. Legal insights into privacy-centric AdTech and its implications.  

  1. Technical solutions, including measurement innovations and data clean rooms.  

  1. Best practices for privacy-friendly targeting in advertising.  

The Privacy-Centric AdTech Summit focusses on fostering collaboration(s) and sharing insights on adapting to privacy-centric advertising technologies and ensuring businesses to remain competitive, while staying compliant (zelfde als in eerste zin). Our aim is to provide businesses, navigating the privacy landscape in advertising, with actionable knowledge and practical examples. 

This event is ideal for professionals such as media strategists, AdTech specialists, marketers, legal experts, and data strategists focused on the future of advertising in a privacy-first world.

Programma

13:00 - 13:30 - Walk-in

13.30 - Opening by Moderator; Daniella Tahoori
 
13:40 - Keynote Legal topic (VIA x DDMA) Guido & Frank
 
14:10 - Keynote Google Lidia Schneck
 
14:40 - Keynote Ogury "Balancing Personalisation and Privacy - The Future of Advertising in the Privacy Sandbox" Christophe Bize, Chief Data & Insights at Ogury
 
15:10 - 15:25: Break 
 
15:25 - Breakout Sessions:
 
Breakout 1 Targeting / media buying. → dentsu.
Breakout 2 Measurement: Just Eat Take-away about tracking, enhanced conversions, brand marketing MMM focussed. → Rico Stuijt and Yiğit Yazgı.
Breakout 3 Publisher: "Data Clean Rooms”  → "Navigating a Changing Ad Tech & Identity Landscape: Strategy & Insights from DPG Media" → Pim van Boekholt 
 
 
16:10 - Closing Keynote → Personal data in the AI era - Arno Otto
 
16:40 - Closing by moderator

16:45 - Drinks