Retail Media Impact Summit

IAB Europe is proud to present the first-ever edition of the Retail Media Impact Summit – a bold new leadership event created to define the future of Retail Media across Europe and beyond.

This one-day summit will unite 150 senior decision-makers – from visionary retailers and innovative advertisers to pioneering tech partners and policy shapers. Through high-impact keynotes, collaborative workshops, and expert-led breakout sessions, we’ll unpack the toughest challenges, spotlight new opportunities, and shape the next chapter of this fast-evolving space.

Why attend?

Because this isn’t just another industry event. It’s where strategy meets inspiration. Where leaders come to exchange ideas, build connections, and spark real change.

What to Expect

• Powerful keynotes and thought-provoking fireside chats
• Strategic and technical breakout sessions on guidelines, standards, and innovation
• Exclusive roundtables and collaborative workshops
• A networking dinner to connect with peers and unwind in style

Who Will Be There?

• Retailers, Brands, Agencies, Ad Tech, Publishers
• C-Suite Leaders, Directors, Senior Managers
• Global & Regional Market Influencers

Curated with the input of a multi-stakeholder committee—including WFA, leading retailers, agencies, and more—the agenda is designed to deliver real value, provoke big ideas, and accelerate collaborative progress.

Mark your calendar now and stay tuned—registration opens soon!

Sponsorship opportunities 

Interested in partnering with us? We have a limited number of partner opportunities available for this event. Reach out to puffett (@) iabeurope.eu to discuss how you can get involved!

In Collaboration with VIA

The Retail Media Impact Summit 2025 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.