Retail Media Impact Summit

IAB Europe is proud to present the second edition of the Retail Media Impact Summit. A standout leadership event bringing together the voices shaping retail media across Europe and beyond.

Following a hugely successful inaugural edition, the 2026 summit will once again convene 200 senior decision-makers, from leading retailers and ambitious advertisers to cutting-edge tech partners and policy leaders , for a day of insight, collaboration, and forward-thinking discussion.

This year’s theme, “Beyond the Boom: The Next Chapter of Retail Media Growth,” reflects the industry’s transition from rapid acceleration to long-term maturity and sustainable growth. As Retail Media continues to expand, the focus is shifting toward building scalable strategies, proving effectiveness, strengthening collaboration, and unlocking greater value across the ecosystem.

Expect a high-impact programme of inspiring keynotes, interactive workshops, and expert-led sessions designed to tackle the industry’s biggest challenges and unlock new opportunities for growth.

Why attend?
Because this isn’t just another industry event. It’s where leaders unite to impact the future of retail media in Europe - building meaningful content, exchanging powerful insights, and driving change through collaborative roundtables and hands-on workshops.

Who Will Be There?

• Retailers, Brands, Agencies, Ad Tech, Publishers
• C-Suite Leaders, Directors, Senior Managers
• Global & Regional Market Influencers

Breakout Rooms

During the breakout sessions, you can choose one of two inspiring sessions, each taking place in a different room at the same time:

• • Breakout Room 1: Concertzaal
  • Breakout room 2: Zuilenzaal

Each room offers a unique setting to explore new ideas and connect with others. Pick the session that interests you most!
Please note: Attendees will need to register for their preferred breakout session prior to the event.

Venue

On 7th October 2026 join us at Felix Meritis, a striking venue in the heart of Amsterdam that is the European center for art, culture & science based in an 18th-century building with oval concert hall.

Discover more about the venue here.

Address: Keizersgracht 324, 1016 EZ Amsterdam, Netherlands

 

Get Your Tickets Today

Tickets are now available! Secure your place below today.

 

Tickets VIA Members 

 

In Collaboration with VIA

The Retail Media Impact Summit 2026 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.