IAB Europe's Retail Media Essentials

5 maart 2026

Kick-Start 2026 with IAB Europe's Essential Digital Advertising Training on the 5th of March!

The Retail Media Essentials is a three hour online training that provides a practical overview of the Retail Media ecosystem, omnichannel strategy, and measurement best practices. Designed for marketers, planners, retailers, and ad tech professionals, it’s ideal for teams looking to build confidence and turn insight into action in 2026.

Key Learnings

Retail Media represents the third wave of digital advertising and is one of the fastest-growing segments in the industry, projected to surpass television spending within the next two years. This growth is fueled by the surge in e-commerce and the increasing reliance on first-party data. Recognizing these emerging trends, IAB Europe Training is dedicated to equipping digital advertising professionals with the knowledge and skills necessary to adapt to new market demands. We will provide you with a solid foundation in Retail Media, exploring key trends, diverse ad formats, and effective measurement techniques.

  • Gain an understanding of what Retail Media is and why it is growing in importance.
  • Gain an understanding of measurement and Attribution onsite and offsite.
  • Gain an understanding of Omnichannel Buying to help you support a seamless omnichannel strategy.
  • Gain an understanding of measurement In Store.
  • Gain an understanding of retail media and retail media market analysis.

 

Who is the course for?

  • Brand Marketers and Media Planners

Professionals responsible for allocating advertising budgets across retail media platforms who need to understand how retail media integrates into their overall media mix and how to measure its effectiveness.

  • E-commerce and Retail Media Managers

Individuals working for retailers or marketplaces managing advertising inventory or developing media strategies will benefit from insights into maximising monetisation and optimising partnerships with brands and agencies.

  • Ad Tech and Data Professionals

Specialists from ad tech companies or data providers involved in building solutions for retail media who require knowledge of the ecosystem to enhance their product offerings or better support clients.