Rethink CTV in omnichannel strategies

Connected TV is no longer an experiment. It has become a serious part of the media mix, yet many questions remain around its role, impact and measurement within an omnichannel strategy.

On 10 February, VIA and year partner Teads ask media planners to take a closer look at how CTV is evolving from a standalone channel into a strategic driver within integrated planning. What works, what doesn’t, and how do you translate potential into proven impact?

In this breakfast session, Bastian Sarott, STA & CTV Business Lead at Teads, will share practical insights and present a real-world case with one of Teads’ clients, showing how they approached CTV to achieve measurable results. Later, Jeroen Nikkel, Consultant Media Measurement at GfK will join the conversation to provide a research-driven perspective, diving deeper into measuring (unique) reach in CTV, as well as trends and developments for CTV and advertising in 2026. 
KINESSO will also join to share a practical media case, offering insights into how a brand is applying CTV in real-world campaigns and what lessons can be learned for strategy and execution.

Expect actionable learnings, strategic context, and inspiration designed to help you rethink the role of CTV in your omnichannel strategies.

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About Bastian Sarott
Bastian Sarott leads CTV demand within his cluster at Teads and oversees strategic partnerships with some of the company’s largest clients. Since joining Teads in 2017, he has played a key role in the company’s growth, previously heading the agency sales team. Prior to Teads, Bastian worked in ad sales roles at Spotify and MTV in Switzerland, bringing a strong background in premium media and cross-channel strategy.

About Jeroen Nikkel
Jeroen Nikkel is a Consultant Media Measurement at GfK, where he has been working since 2005. He started his career at GfK as a Media Researcher and, since 2023, focuses on advising on media measurement and effectiveness. GfK is a global research and data analytics company providing insights into consumer behaviour, media usage and market dynamics.

More speakers will be announced soon.