Teads x VIA: The Creative Wake-up Call: Optimization in Action

In the Teads x VIA The Creative Wake-Up Call: Optimization in Action creative breakfast session, Ludwig Möckel, Senior Creative Strategist at Teads Studio, will share insights into why attention is scarce, and how optimizing Creatives towards attention, with the help of AI, can improve campaign effectiveness. Ludwig will highlight cases and best practices where attention has been placed at the heart of creative strategy. 

This session offers practical lessons on how to harness AI-powered attention optimization to boost the impact of your campaigns, a must-attend for creative strategists, digital seniors, client leads, comms directors, commercial creatives and senior media planners who want to make media and creative work harder, smarter, and more effectively. This is a first come first serve session, as there are only 50 spots available.

We kindly ask participants to share any thoughts, ideas, or topics they'd like to discuss in advance by sending an email to [email protected].

This session is in English.