Teads x VIA: The Creative Wake-up Call: Optimization in Action

Kickstart your morning with an inspiring creative breakfast workshop hosted by Teads and VIA. Together with Ludwig Möckel (Senior Creative Strategist, Teads Studio), we’ll explore how smart creative choices and AI can truly capture audience attention. Ludwig will share inspiration and insights into why attention is scarce, and how optimized creative attention can improve campaign effectiveness. He'll highlight several cases and share best practices where attention has been placed at the heart of creative strategy.

This creative workshop session offers practical lessons on how to harness AI-powered attention optimization to boost the impact of your campaigns. A must-attend for creative strategists, digital seniors, client leads, comms directors, commercial creatives and senior media planners who want to make media and creative work harder, smarter, and more effectively. This is an intimite session, as there are only 50 spots available.

We kindly ask participants to share any thoughts, ideas, or topics they'd like to discuss in advance by sending an email to [email protected].

This session is in English.