IAB Europe Releases First Impact of AI on Digital Advertising Report
IAB Europe released the first study showing how AI is being adopted, governed, and leveraged across the digital advertising ecosystem
AI in Advertising Use Case Map
The IAB in the US have created an excellent 'Use Case Map' for AI in Advertising. The link to it is HERE and a brief summary of what it is and how to use it is below:
As AI transforms advertising, organisations need a clear, structured understanding of its applications across the marketing and media value chain. The IAB AI in Advertising Use Case Map, developed with US-based industry leaders, provides a comprehensive guide to current and emerging AI applications.
What it is:
Real-world AI use cases organized by category, maturity (established vs. emerging), and description.
Why we built it:
To demystify AI in advertising, help members prioritize focus areas, and provide shared language for evaluating opportunities, risks, and investments.
How to use it:
- Benchmark your current AI adoption
- Identify relevant capabilities for experimentation or deployment
- Inform strategic planning, education, product development, and policy workstreams
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