Dit was the State of the Market voor (D)OOH
Afgelopen donderdag kwamen we met meer dan honderd vakgenoten samen in het kantoor van Clear Channel in Hoofddorp, om de State of the Market te bespreken voor Digital Out of Home.
The State of Social Media Investment & Media Quality in Europe Survey
Are you an advertiser or part of a media agency, or do you work closely with teams responsible for planning, buying, or overseeing social media campaigns?
VIA supports a new European-wide survey from IAB Europe exploring how advertisers and media agencies are investing in social media, including key challenges around media quality, suitability, verification, transparency, and the growing impact of AI-generated content.
Insights from the Netherlands are especially valuable to ensure strong local representation in the final findings.
The survey is quick to complete, and participants will also have the chance to win a €250 voucher as a thank you for their time.
Want to know more about this survey? Read IAB's blogpost here.
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