IAB Europa verkrijgt opschorting van uitvoering TCF-actieplan

IAB Europa verkrijgt opschorting van uitvoering TCF-actieplan

In een persbericht dat op 15 maart is uitgestuurd bevestigt IAB Europa dat de Belgische gegevensbeschermingsautoriteit (APD) vrijwillig de zes maanden implementatietermijn van het TCF-actieplan heeft opgeschort. Het actieplan werd op 11 januari 2023 goedgekeurd door de APD met een implementatietermijn van zes maanden (11 juli 2023). Deze goedkeuring vond plaats terwijl er nog enkele punten openstonden die worden onderzocht door het Hof van Justitie van de Europese Unie, als gevolg van het beroep van IAB Europa tegen de APD-beslissing van februari 2022 bij de Belgische Marktrechtbank.

IAB Europa heeft een bijgewerkte FAQ over de TCF gepubliceerd op hun website, die hier te vinden is.

PERSBERICHT

IAB Europe Obtains Suspension of TCF Action Plan Implementation Due to Ongoing Proceedings

BRUSSELS, BELGIUM – 15 March 2023: IAB Europe confirmed today that the APD has voluntarily suspended the six-month implementation period of IAB Europe’s action plan.

IAB Europe’s action plan was unexpectedly validated by the APD on 11 January 2023, with a six-month deadline for implementation (11 July 2023). The validation occurred while outstanding points are being examined by the Court of Justice of the European Union (CJEU), further to IAB Europe’s appeal against the APD decision of February 2022 before the Belgian Market Court.

As a result, IAB Europe lodged a second appeal before the Belgian Market Court against the APD decision to validate the action plan and requested interim measures. This formal challenge turned out to be indispensable to prevent the APD from preempting the CJEU’s response and avoid implementation of changes to the TCF that may need to be rolled back when the CJEU’s ruling is rendered.

IAB Europe is pleased to confirm that the APD has decided as a result of IAB Europe’s appeal to suspend voluntarily the implementation period of the action plan. The Belgian Market Court’s ruling on this second appeal is expected at the end of Q2 or beginning of Q3 2023. If it then upholds the APD’s validation decision of January 2023, despite the fact that this validation decision was taken while the appeal against the February 2022 is pending, the implementation period will resume at that time. This would postpone the deadline for implementation to Q4 2023 instead of 11 July 2023.

“The APD’s validation of the action plan was a welcome confirmation of the legality of the TCF, but its timing had raised legitimate concerns,” noted Townsend Feehan, IAB Europe CEO, “many organisations in the sector have shared their surprise that the APD imposed a deadline for implementation despite the referral of key questions to the European Court of Justice.”

“Given the impact of that referral on the foundations of the APD’s decision of last year, and by extension on the action plan, that deadline in practice could have robbed the referral of its utility,” continued Feehan. “The voluntary suspension by the APD of the implementation of the action plan will enable the release of sustainable improvements to the TCF pending the decision of the Belgian Market Court.”

As the deadline of 11 July 2023 ceases to apply, IAB Europe will move forward with various iterations to the TCF that are less directly impacted by the CJEU procedure, including some that could not be contemplated in the allocated time. More information regarding such iterations and their timing will be provided at a later stage, so as to enable TCF participants to prepare for them.

An updated FAQ regarding the TCF can be found on IAB Europe’s website, here.

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